Why is audience research important?

Audience research is important to establish and understand what the audience expect. There's no point in doing something if it doesn't serve its purpose and isn't what people want to see. First a target audience must be established, then you can ask them what they want from a film. This is usually done via questionnaire.

A questionnaire is a good way to test out ideas and see what kind of response they get. Without audience research the finished product could be far from what it needs to be to be successful

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