Continuity editing - Eyeline match

The eyeline match is similar to the shot/reverse shot technique in that the audience is shown what the character is looking at.  It starts with a character looking off-screen, the next shot is of what the character was looking at. For example:

Here the character is looking off screen, the next shot is of the toaster. This makes the audience assume he is looking at the toaster. The shot shows what is in his eyeline.